Convergence & Technological determinism
CONVERGENCE
The new buzz word in journalism, it is becoming the norm for journalists to write copy, record footage and audio and do live link ups. The internet is providing the platform for all forms of media to come together.
Digital natives; a key advertising demographic. They want hyperlinks to audio and video on online articles. All formats of journalism are seeing a blurring of their traditional boundaries. Faster and faster internet has been the catalyst for this merging.
TECHNOLOGICAL DETERMINISM
It means that new technology will drive change. When television matured it sidelined print journalism. The arguments against is that it: “reduces time for journalists to think, reflect, evaluate, shape, craft and contextualise the news” (David Halberstam) The counterpoint is that this theory doesn't allow for the free will of either the journalist or society.
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